Retention and Churn in OTT Executive Q&A

Leveraging data, AI, and ML to retain subscribers

How will trends like increased OTT adoption and service stacking impact providers this year?

In an executive Q&A with Elizabeth Parks of Parks Associates, SymphonyAI Media’s Matt Smith shares insight into the latest trends, challenges, and success strategies for providers seeking to reduce churn and attract more subscribers.

  • Key data inputs and outputs for OTT providers
  • How predictive insight is transforming retention
  • Supervised and unsupervised ML techniques
  • The best technology for advanced segmentation
  • Why content valuation has become a best practice