Leveraging the Power of Data to Grow Your OTT Service: StreamTV Show
The accelerated growth of connected TV has triggered an avalanche of consumer data. By effectively capturing and analyzing data sets, content owners, distributors, marketers and more can develop game plans for increasing monetization, prioritizing content, targeting ads and perfecting user experiences.
Get your on-demand recording of the StreamTV show panel where industry experts answer key questions for OTT and streaming TV providers seeking to optimize data operations.
- Where is the best place to start with forming a data strategy?
- How do data strategies change when dealing with subscription platforms as opposed to ad-supported services?
- Which KPIs deserve the most attention when addressing product development, tech stacks, marketing and other needs?