The Key to Effectively Monetizing AVOD Data
10 owners should strive to at the very beginning as they’re negotiating just their content partner agreement and strive to negotiate, gathering as much data rights as they can right. In their renewals or in their initial licensing deals. Know data is the oxygen to help make AML strategies work. And then making sure you’ve got data platforms that can quickly ingest, learn from, analyze and make predictions on that data.