Analyzing Data Sets from Multiple Aggregators and VOD Platforms? Use These Best Practices.



There’s definitely blindspots, especially when you’re dealing with gathering data in the aggregate from your different distribution partners, whether they’re a lot or S5. There obviously are some best practices for trying to fill in those gaps. You can fill them in if you’ve got good normalization strategies from how your content and your subscribers are doing across maybe AVOD or VOD platforms that are giving you insights. Right you can also layer in just third party measurement and analytics data, whether it’s Comscore and nielsen, whomever, to try and again fill in the blanks, get some averages right across content and get different behavioral information on subscribers that can help feed into your acquisition plans and also content creation and content acquisition.