AI and ML Use Cases in OTT



Industry specialized algorithms have been trained on media and entertainment data sets, either by your in-house team or if you’re running a service or out of the box and they can speed the time to value. So unsupervised minute we touched on earlier in the video that you may have seen. That means detecting unknown correlations. Right so lots of important business questions. We didn’t know to think, to ask or we didn’t ask that the AI has because of its understanding of all the data and how it’s performing things, to ask an algorithm by itself can’t just be thrown into a data lake and you shouldn’t expect to receive results back. You have to train it to understand and do things that you want it to do. And then it determines other things based on your criteria. So that it can see anomalies, like we mentioned in the subscription example.