Retention and Churn in OTT Executive Q&A
Leveraging data, AI, and ML to retain subscribers
How will trends like increased OTT adoption and service stacking impact providers this year?
In an executive Q&A with Elizabeth Parks of Parks Associates, Symphony MediaAI’s Matt Smith shares insight into the latest trends, challenges, and success strategies for providers seeking to reduce churn and attract more subscribers.
- Key data inputs and outputs for OTT providers
- How predictive insight is transforming retention
- Supervised and unsupervised ML techniques
- The best technology for advanced segmentation
- Why content valuation has become a best practice