OTT Retention, Seasonal Subscriber Strategies, and Winbacks: StreamTV Growth Summit
It’s no secret that with all of the competition, churn rates are rising, as users are “cycling” through various services throughout the year. Streaming providers are wondering:
- How can disengaged subscribers be lured back to my service with the right targeted message?
- How can I best treat subscribers that tune in for seasonal viewing cycles?
- How effective is giving users an option to “pause” instead of cancel?
- What types of engagement and pricing strategies exist to get lost subscribers to reengage?
In this session from StreamTV Show, panelists from Xumo, CuriosityStream, Gaia, and Symphony MediaAI discuss what works (and what doesn’t work) to keep subscribers engaged.