Glossary of terms



Advertising-Based Video on Demand (AVOD)

Advertising Video on Demand (AVOD) is an OTT media distribution model where users access video content for free and OTT platform service providers monetize content by presenting users with digital advertisements before, during, and after the viewing experience.

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Behavioral analytics

Behavioral analytics is a type of data analytics that involves drawing insights from users’ behavioral data. As individuals interact with a business, they provide various data points, and businesses can use behavioral analytics to gain useful insights from large sets of these data.

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Broadcast Video on Demand (BVOD)

Broadcast Video on Demand (BVOD) is a media distribution model where users access online, on-demand content from traditional, free-to-air TV broadcasters.

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Connected TV (CTV)

Connected TV refers to a television used to stream online video content usually through platform-specific applications. Smart TVs, connected devices like Apple TV, and gaming consoles can all qualify as CTV devices.

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Content affinity

Content affinity is a user’s interest in an individual piece of content or a category of content. Platforms who serve media content often rely on machine learning software to predict content affinity for different segments of users.

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Content analytics

Content analytics is the act of processing and analyzing users’ engagement with various pieces of content. Media companies use content analytics to optimize their content and licensing strategies in order to maximize revenue.

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Content licensing

Content licensing is the distribution of media assets by content sellers to any third party, with conditions for usage outlined in a legally-binding contract.

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Content metadata

Content metadata refers to descriptive information about a media file. It can take multiple forms such as transcripts or keywords and can be created manually or by a piece of software.

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Content valuation

Content valuation is the process of treating each piece of content as a financial asset and calculating its real-time market value.

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Content value management (CVM)

Content Value Management (CVM) is a concept that centers on a comprehensive understanding of one’s assets and the ability to optimize how those assets are deployed. A CVM platform is able to process large quantities of content-related data and give users helpful insights into data trends and opportunities.

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Direct-to-consumer (D2C or DTC)

Direct-to-consumer (D2C or DTC) is a revenue model for media companies that involves selling to the end user rather than to a licensed distributor.

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Free Ad-Supported Streaming TV (FAST)

Free Ad-Supported Television (FAST) is an OTT content distribution model where users get free access to linear television channels via the Internet and revenue is generated by delivering targeted advertisements to users as part of the viewing experience.

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Licensing agreements

Licensing agreements are legally binding contracts that define content licensing relationships. The publisher and third-party licensee use these agreements to stipulate how media assets can be used and the compensation the publisher will receive.

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Multichannel Video Programming Distributor (MVPD)

A Multichannel Video Programming Distributor (MVPD) is a service provider that gives access to packages of several television channels for a subscription fee. Modern satellite and cable television providers are the most common examples of MVPDs.

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Over The Top (OTT)

Over The Top (OTT) is a media distribution model whereby television, film, and/or video content is streamed directly to viewers over the Internet, sidestepping traditional distribution channels like broadcast, cable, and satellite TV providers.

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Pay TV

Pay TV is a content distribution model where viewers pay a subscription to access video content from a traditional multichannel television service.

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Premium Video on Demand (PVOD)

Premium Video on Demand (PVOD) is an Over the Top (OTT) media distribution model where Subscription Video on Demand (SVOD) subscribers pay a one-time fee for early access to stream new premium content, especially highly-anticipated or high-budget films.

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Retransmission Fee

Retransmission fees are the fees that cable and satellite television providers in the United States pay to compensate over-the-air television networks for the rights to re-transmit their broadcast signals to a Pay TV audience.

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Subscriber churn

Subscriber churn refers to customers ending their subscription to a video service provider. For subscription-based media companies, finding ways to reduce customer churn rate is usually a top priority.

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Subscription Video on Demand (SVOD)

Subscription Video on Demand (SVOD) is an OTT media distribution model where audiences pay a monthly or annual recurring subscription fee to access video content on an on-demand basis.

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Transactional Video on Demand (TVOD)

Transactional Video on Demand (TVOD) is an Over the Top (OTT) media distribution model where consumers can pay a one-time fee to either rent or buy a piece of digital content.

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Video on demand (VOD)

Video on demand (VOD) is a method of accessing content where the user can select and view content of their choosing as opposed to the traditional broadcast model that serves content on a predetermined schedule.

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Virtual Multichannel Video Programming Distributors (vMVPDs)

Virtual multichannel video programming distributors (vMVPDs) are linear OTT streaming services that combine both live TV and on-demand video content. They offer viewers a similar experience to traditional cable and satellite television: a guide layout with live, linear channels to flip through.

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